Coming onto the final part of “Females in cricket” series blog. This blog will highlight the future possibilities in the female cricket Industry and what can we do to contribute from our end.
The Biggest change and positive in this decade has been the surge in the Interest towards Women’s cricket, here in India. The stadiums are filling, the television now pops up with tournaments featuring female cricketers, Brand endorsements are now attracted towards having brand ambassadors among the females representing our nation and honestly there’s nothing beyond acknowledgement and respect as it serves as a fuel and catalyses the growth overall.
BCCI has done pretty decent development towards the women circuit especially since the World cup 2017, there has been tremendous amplification in the domestic circuit, the tournaments have multiplied at regional and national levels, women cricketers are now recognized for their efforts, not for just their bodies and looks, brand endorsements are coming in, Telecast has improved, Women’s T20 challenge (equivalent to IPL) was also initiated two years ago and it has only evolved for better cricket. Now there are at least some clubs, and coachings’ for the aspiring cricketers and the best part or rather the highlight this year according to me was the series against South Africa, Women in Blue have never let us down, they have clinched victory in every other game and played with recurring improved performances on the field.
Future attracts and demands a lot of exceptional cricket, Indian women’s cricket team is one of the top teams promises a wider and exciting scope of cricket in coming days and all eyes on them for bringing the world cup home next year. It seems like the coming years will see a major bounce in popularity in female cricket, decent opportunities for the talent, Awareness among children for sports, Broadcasting will become superior than before, females would be getting equally paid to their male counterparts, Brand endorsements and advertisements will feature more female athletes, Infrastructure and resources like the coaching staff, team management and off the field team will be of more value, professionalism will enhance.
Along the way, what we can do the least is follow the women’s cricket which is simply watching the match on the screen, include more people, make them aware and raise interest and involvement. We should be equally excited and attend matches in stadiums as we do for the male cricketers or in general any other sport. Motivate children to include sports in routine. We must rather go by game instead of name and fame. It’s all possible if the intent is correct, if you are equally passionate and respect them for their efforts because it takes a lot to represent nation/ region or your own name in that case and its not something we need to do extra, we already do it for our entertainment and recreation.
I am not being any feminism protagonist, all I really hope and expect for is equality, acknowledgement and respect because talent doesn’t have a category which needs to be dissected, all it needs is to be recognised. This being the final post in this series, I hope you are liking the content and all kind of suggestions will be appreciated. Stay tuned for the next Blog.
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